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5 Ways to Get The Best Out of Your Copywriter
A little forethought can make all the difference when outsourcing content provision, whether you are looking to buy a one-off SEO text or considering ordering a series of articles. In order to ensure...
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Top 5 tips for refreshing your website
How to Refresh Your Website Without a Full Redesign It is important to remember that a website is quite often the first opportunity you will have to present yourself to a target market, so it is vital...
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How to Create an Effective Content Marketing Strategy
Why content marketing is more than social media Of course, a social media fan base is an invaluable resource when assessing brand image, likeability and demographic, but to build a solid relationship...
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Content Strategy for Corporate Advertising
The Benefits Of Outsourcing Corporate Content In order to keep up with the competition, your company needs a solid content marketing strategy. When it comes to corporate advertising, that means a...
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How to Use the EEAT Algorithm to Increase Your SEO Rankings
You Are What You E(E)AT: The Basics Anyone who is even moderately familiar with the world of search engine optimisation knows that guidelines are forever changing. Common examples include prior Google...
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Lean Content Marketing: A Viable Solution for Challenging Times
Lean Marketing: A Definition The easiest way to define lean marketing is embracing the ability to accomplish more with less. In this case, the use of an analogy can help. Imagine that you are...
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More of the Same? The Power of Repurposed Content
This brings up an important question. What about repurposed content? The chances are high that any prolific writer has composed hundreds of pieces which all revolve around the same subject matter. Here...
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How Case Studies Help Build Brand Credibility
What is a case study? The origins of case studies lie in academic research procedures. Like the well-known scientific method, the typical case study methodology adheres to a semi-formal, structured...
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How to Buy E-Book Content
Although e-books are often associated with the digital age, you might be surprised to learn that the first manuscript was published as far back as 1971. Consisting of an abridged version of the United...
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How to Buy Specialist Texts
So, why is specialisation critical? Part of the issue involves the sheer amount of generic content that we are inundated with on a daily basis. Believe it or not, the psychological term for this...
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